Rawlplug implements Product Information Management (PIM), helps stakeholders find the product information they need.

Rawlplug implements Product Information Management (PIM), helps stakeholders find the product information they need.

Rawlplug is proud to announce the implementation of a Product Information Management (PIM) system, which will improve the quality and availability information for clients, distributors and end users alike.

What does Product Information Management (PIM) at Rawlplug mean?

Rawlplug and its subsidiary companies produce a wide and diverse range of products – ranging from anchors and fixing components, through to tools and DIY components. With so many companies and so many different types of products, it was naturally difficult to keep track of the relative dimensions, specifications and qualities of each product in relation to other products and also to the overall product portfolio. This naturally creates an obstacle to effective portfolio development and the communication of consistent, high-quality information for internal and external stakeholders. Given Rawlplug’s commitments to its stakeholders and to promoting best practices in the industry, it was clear that improvement was required.

With this in mind, Rawlplug set about creating a product database. This database would include basic information about every single product produced by Rawlplug and its subsidiary companies. The information would appear in the same format, and would be stored in a single repository.

What are the benefits of Product Information Management at Rawlplug?

Rawlplug’s implementation of a Product Information Management system and the creation of a single product database deliver a variety of benefits, namely:

- A single reference point for information about Rawlplug products. 

- Enhanced support for distributors, clients, end users thanks to a single source of information and standardisation of information provided. External stakeholders now know exactly what to expect when requesting information and are able to learn more about uses, installation, applicable certifications and standards, etc.

- Enhanced support for Rawlplug sales professionals and trainers, who are now able to count upon consistent support during product presentations and training sessions. 

- Improved visibility of the product portfolio, enabling Rawlplug research and development professionals and senior management to more effectively manage and develop the product portfolio in line with evolving market trends.

- Superior quality of external communications – as a result of the Product Information Management implementation, the quality of information available on Rawlplug’s corporate websites, product cards and packaging has all dramatically improved. This enables better-informed decisions and contributes to the ongoing improvement of information available in the industry. 

- Better availability of information across the entire supply and distribution chain, enabling enhanced operations in logistics, product ordering and order realisation.

How did Rawlplug implement its Product Information Management system?

The implementation of Product Information Management at Rawlplug required the contribution of people from all areas of the business, including sales, marketing, product management, procurement, and also the Project Management Office.

In total, 1,750 sub-groups were created for a total of over 6,800 product entries.

In addition to creating a central product database, Rawlplug’s Product Information Management implementation also enabled a rethink of the approach to product technical cards and factsheets, and the information available on Rawlplug websites. An example of how this information is being presented online can be seen with the R-HPTII-A4 throughbolt anchor. This template and the standardisation of type and quality of information available is being applied to all Rawlplug products and those of its subsidiaries.

Within the Product Information Management system, each product entry is available in both English and Polish, and the revised approach to the creation of product cards and factsheets has also led to a redesign that will enable these documents to be localised quickly and easily for other markets.

The project also included the creation of product renders, technical drawings, product photography and uploading of all relevant technical data, certificates, approvals, etc.

What’s next for Product Information Management at Rawlplug?

The implementation is only the first phase of this project. Rawlplug plans to continuously improve the Product Information Management system and will be working with stakeholders – internal and external – to understand how better to serve them and continue to improve standards and promote best practices across the industry.


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